How can I make my content on social media more accessible?
Here’s a list of a few accessibility etiquette tips you should consider when creating content on social media:
- Use image descriptions in the correct way: adding a photo credit for the photographer doesn't describe the image.
- Memes and gifs: Add image descriptions to memes and gifs, otherwise screen readers will just read the file name
- Videos: Understand the difference between audio-led vs audio described and why they’re important
- Inclusive language: take time to learn how your audience describes themselves
- Fancy fonts: italic's are invisible to screen readers and not a clear 'easy to read' font
- Hashtags: Use camel case when adding hashtags, for example #CamelCase
- Try inaccessibility/accessible features for yourself: for example plugins like inaccessible twitter and built in text-to-speech features on your devices such as Speak Screen and Narrator
- Subtitling: add open or closed captions, some people can’t or don’t listen to the internet all the time
- Don't overdo it on emojis or rely on them to get the message across: Names for emojis are not always the same as how you use them
- Ensure what you’re linking to is accessible (or acknowledge if you know it’s not)
- Try not to get defensive if someone points out one of your posts isn’t accessible. It’s a great opportunity to learn and improve
- If a platform doesn’t allow you to easily make something accessible, give feedback. Change won't happen unless enough people ask for it.
SCULPT is also a handy acronym to remember it stands for:
- Structure (use heading styles)
- Colour and contrast
- Use of images
- Links (hyperlinks)
- Plain English
- Table structure
you can find out more about SCULPT and other information on making digital accessible on the AbilityNet website.